So, I volunteered to come up with a cover concept for this year's primary election guide. The Savannah Morning News puts out a few tabs every year. Most of the time, they are for elections, and there is one "hurricane preparedness" tab, too. (Awesome, right? I never had to worry about hurricanes before!) This project consists of mainly the cover design and then flowing the agate info on the inside about the people running for office. The inside is going to be easy. It will make me want to bang my head against the wall, but it will be easy. It's the cover that I am in a rut over. I'm doing it all VOX style with the three concepts, then improving upon one of them for publication. Nostalgic, right? Anyway, I have two ideas pretty well hashed out (they don't have to be actually designed), but I am lost for the third.
The first one would be a type-driven cover with the word "ELECTION" spanning three lines (EL-ECT-ION) and filling most of the space. The tagline would read "It's kind of a big deal" or something along those lines. I think I could have a lot of fun with that.
The second one, though a little corny, would be a play off the "cast" in "casting a ballot." Fishing for a new governor, anyone? Ugh. I don't like what that sounds like . I might be able to work with it to make it less obviously ridiculous...
Any thoughts, designer-types? I am very open to suggestions!
I'm not so pro "it's kind of a big deal." Maybe if you just...flipped it around?
ReplyDeleteBut seriously, I like the concept put am not sure you need something else. If you want another line, why not the date or the masthead. People know what the election is, and I don't necessarily think you need to try too hard.