An original "Best of"

I found something recently tweeted by a friend of mine very inspiring. Seattle Met Magazine orchestrated a flash mob for its most recent "best of" cover. This cover, shown above and courtesy of the magazine of course, had to have had a lot of organization behind it. The art department staged a coordinating-colored mob of 250 people, acquired a helicopter to photograph from and even covered the event as if it were a news story. I think the cover is phenomenal (aside from the style error in the little pullout next to the heart. Note: More than vs. over). What I like the most about this whole concept is the fact that it not only represents the city (It was a rainy day, no less!), but it was so well-planned. It's pretty.