Wednesday, February 3, 2010

Response: The VOX voice

I would like to personally give a shout out to Cassie and her amazing Spring Preview design at left (And I hope it's OK that I took it for an example on my blog. In case anyone is confused, this design belongs to CASSIE MAY, not you!). It was creative and edgy — something I have learned is a must while designing for VOX. I have fallen in love with this cover design and its techniques, and it has helped me understand "the VOX voice" and what it actually means.

I have been working on my first actual feature design for VOX (that will for-sure be published at least) and I have really had to think about how VOX would tell the story, not just how a newspaper or some other magazine would tell it.

  • VOX has attitude.
  • VOX does not sit in the corner during a party — VOX is the life of the party.
  • VOX is sarcastic and opinionated.
  • VOX knows what it wants and doesn't take anyone's shit.

I have charged myself with channeling VOX's inner bad ass-itude more while coming up with ideas for my work. I'm not saying I will completely change my style, but I will definitely take into account what publication I am working for now.

As for what I am working on ...

The barber shop feature is coming along really well. While I still don't have all of the elements, I am making due with a draft of the text and an unedited batch of photos. I worked a lot in photoshop for this design, and I hope what I did looks somewhat realistic ... The design isn't finished yet, and I hope to get more feedback tomorrow in lab. Here's the photoshop work though. It still needs a little work, but I am pretty proud of it so far.

I am also working on some cover concepts for class on Thursday for a story about places to get things fixed. It reminds me of the "Best time to do stuff" issue VOX did a while back because it is kind of generic yet funny. I'll keep you posted on how that goes too.

No comments:

Post a Comment