I got one of my favorite magazines in the mail on Saturday. Usually
Entertainment Weekly comes on Fridays, but since I got my Kindle, I've been downloading the e-version earlier and earlier in the week. I found something in my hard copy of the magazine this week, though, that wouldn't have been the same on a Kindle screen. It was an ad for Mio, the new(ish) water flavor things. It was the first page I turned to because it was an obnoxiously thick paper in the middle of the thin pages of the magazine. It looked like this:
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| The words read "Drop this ad in water and watch your whole world change." |
The small black letters are fairly striking, and they intrigued me. It says, "Drop this ad in water and watch your whole world change." So naturally, I did what it said. I had no idea what to expect, but it was awesome.
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| I filled a cookie sheet about half way with water. |
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| The change was instant. |
Pretty cool, right? It actually makes me want to try this Mio stuff. Well-played, advertisers. Well-played.
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