Tuesday, March 6, 2012

You can't miss: Interactive print ads

I got one of my favorite magazines in the mail on Saturday. Usually Entertainment Weekly comes on Fridays, but since I got my Kindle, I've been downloading the e-version earlier and earlier in the week. I found something in my hard copy of the magazine this week, though, that wouldn't have been the same on a Kindle screen. It was an ad for Mio, the new(ish) water flavor things. It was the first page I turned to because it was an obnoxiously thick paper in the middle of the thin pages of the magazine. It looked like this:

The words read "Drop this ad in water and watch your whole world change."

The small black letters are fairly striking, and they intrigued me. It says, "Drop this ad in water and watch your whole world change." So naturally, I did what it said. I had no idea what to expect, but it was awesome.

I filled a cookie sheet about half way with water.

The change was instant.

Pretty cool, right? It actually makes me want to try this Mio stuff. Well-played, advertisers. Well-played.

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